TellJen Analysis Report
Lost Opportunity Analysis
Executive Summary
Analysis of 5 lost opportunities reveals key competitive disadvantages in pricing transparency and implementation timeline communication. Primary competitor (CompetitorX) is winning deals through aggressive pricing and faster deployment promises. Recommended actions could recover an estimated 40% of similar future opportunities.
Key Findings
Pricing Concerns (60%)
Prospects felt our solution was 25-30% more expensive than alternatives without clear value justification.
Implementation Timeline (40%)
6-month implementation vs competitor's promised 2-month deployment was a significant factor.
Competitive Analysis
| Competitor | Wins | Key Advantage | Weakness |
|---|---|---|---|
| CompetitorX | 3/5 | Lower price, faster deployment | Limited customization |
| CompetitorY | 2/5 | Industry-specific features | Poor customer support |
Recommended Actions
Create ROI calculators and case studies that clearly demonstrate the long-term value proposition vs. lower-cost alternatives.
Offer a "Fast Track" implementation option for standard configurations to compete with shorter deployment timelines.
Update sales materials to address CompetitorX's customization limitations and CompetitorY's support issues proactively.
Projected Impact
Next Steps
- Schedule team meeting to review findings and prioritize recommendations
- Assign owners for each recommended action item
- Set implementation timeline and success metrics
- Plan follow-up analysis in 60 days to measure impact